GrejFreak ApS was founded on the 1st of July 2008 by Kristian Rasmussen and Casper Pedersen in Denmark. Kristian is a former Lance Corporal at the Jutland Dragoon Regiment and has been stationed in Kosovo on team 17 and in Afghanistan on team 7. Casper has a bachelor’s degree in International Sales and Marketing from the Business Academy in Aarhus and has a great interest in civilian outdoor life.

The foundation of our company is built on countless experiences and recommendations from professional soldiers from all branches of the Danish Armed Forces. It is a fact that many soldiers today buy equipment to supplement what they get from the Forces. Soldiers stationed in Iraq and Afghanistan especially find a need for gear that they have not been supplied with.



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Since launching in 2008 the demand for awesome gear grew, and in the years since we have added categories such as outdoor in 2011 and hunting in 2015. Today, we have a warehouse of 900 sqm with wares from more than 250 brands and employ more than 80 people. Our latest adventure is expanding the webshop even more by going international, starting with the UK in 2021.

We wish to be the best on the market, both in terms of quality, price and range. We are very particular when adding new products to ensure that our customers always get the very best gear. Furthermore we want our customers to get the best possible service, and are more than willing to order unique items.


With kind regards

Casper & Kristian

Our vision:
"We want to become Denmark’s leading online store with special products, where customers are in constant focus" 

Our mission:

"We want to offer our customers quality equipment for military, outdoor and hunting by having the market’s best products and customer service


About us

At GearFreak we have a collection of awesome gear all in one place, where you’ll find equipment and gear in outdoor, scouting, shooting sports, military, workouts as well as for law enforcement. No matter what type of gear or equipment you’re looking for, we have collected the best at GearFreak. Our most important task is to provide great service, quick delivery and fair prices, so you’re sure of getting the best on the market.



The best quality gear on the market

At we have a large selection of quality gear from some of the market's well-known brands. Our collection includes more than 400 different brands, which adds up to more than 30,000 products. We are also Premium dealers of 5.11 as well as known brands such as The North Face, Härkila, Trangia, Klymit, Seeland, Gerber and many more. If you need to upgrade your gear, you’re in the right place.



High level of service

The customers are an important part of any business. And at GearFreak our collection of gear is based on our customers' wishes and needs. The foundation for this relationship is a mix of quality service, great dialogue and constantly optimizing the structure of our webshop. With more than 9,000 reviews on Trustpilot, over 15,000 followers on Instagram and more than 52,000 followers on Facebook, it is clear that our customers agree.



Flexjob at GrejFreak

At GrejFreak we have over the years employed many people in flex job - and at the photo we just hired Lone. Lone is number 10 in a flex job at GrejFreak.

Our employees in flex jobs works in several different sections at the company, such as warehousing, customer service and administration. It is a huge pleasure for us to work with flex workers and help them enter the job market by adapting the job a bit to them. We experience that flex workers are enormously motivated to make a good work effort, and thus they fit perfectly into our workplace, where we give it full throttle against common goals.

Our first employment in the company (besides our brothers) back in 2015 was actually Maybritt, who is also in a flex job. Like all the other flex workers we have hired, Maybritt is still with us.



We are always ready to advice you

Every day, all our employees at the Danish showroom, warehouse or office do their best to ensure that our customers receive the best service, the fastest delivery and great overall customer experience. Our experts are always ready with in-depth knowledge of all of our gear, to provide you with the perfect equipment for your needs.

Welcome to, a cornucopia of awesome stuff!

Kind regards
Casper & Kristian











GearFreak in numbers and facts


Founded in 2008
Showroom & warehouse in Viby J in Denmark
Børsen Gazelle award 5 years in a row
2016, 2017, 2018, 2019, 2020
Number of followers on Facebook
Number of products
Number of employees
Number of brands
Warehouse size
900 sqm
Customer satisfaction on Trustpilot 4,9 out of 5,0